What is large format printing?
It is something that we very likely pass every day when we drive to work, go shopping or take a trip to the cinema. Whether you work near an industrial estate or in the centre of a bustling city, you are bound to be faced with numerous large format printing products battling it out for your attention.
Simply put, large format printing is the process of printing large graphics and designs (that typically are too wide to be printed on most commercial print presses) on rolls of paper or other materials.
With the continued rise of digital technology and the development of print, high quality large format printing is becoming more accessible than ever to businesses both big and small.
Many types of marketing material fall under the ‘large format’ umbrella, including:
- Vinyl, mesh, roller and pull up banners
- Canvas prints
- Display systems
- Window graphics
- Printed wallpaper
Depending on the premises and purpose of the print, large format can be used for both indoor and outdoor advertising. Large format offers the flexibility to be printed on a variety of materials such as vinyl, metal and glass, with the convenience and quick drying time of eco-solvent inks.
At Team Valley Printers, we have created stand-out large format prints for a range of sectors, including media and broadcasting, automotive, retail and construction businesses.
With ad spend in the UK growing by 15% in 2021, businesses are competing for exposure. Rather than staying out of sight and out of mind, large format printing offers businesses a form of high-impact advertising that can be mounted and displayed for longer both outdoors and indoors, providing a long term solution with more marketing potential than a leaflet.
Ready to make a big impact? Get in touch with us to discover our range of large format printing solutions for your brand.