Marketing on the move: the power of professional vehicle graphics
Establishing a strong brand presence is critical for business success in today’s competitive market. While digital and traditional marketing are important, vehicle graphics offer a powerful advertising medium with significant reach and impact on the open road. This long-term marketing solution transforms business vehicles into mobile billboards, exposing your brand to thousands of potential customers daily.
In the UK, the power of vehicle graphics is undeniable. According to research by the British Sign and Graphics Association, vehicle graphics can generate upwards of 30,000 daily impressions on busy streets across the country.
What are vehicle graphics?
At their core, vehicle graphics involve the application of high-quality vinyl to a vehicle’s exterior. Businesses across every sector, from local tradespeople and delivery services to large corporations, retail companies and event organisers, leverage vehicle graphics to amplify their marketing efforts.
Vehicle graphics offer a unique blend of brand recognition, lead generation and passive advertising that no other marketing tool can quite match.
Why should I consider vehicle graphics?
Vehicle graphics can often be the last thing on a brand’s mind when forming a marketing strategy. However, this innovative tool has the potential to significantly boost your business in several key areas:
Increase brand awareness
Every journey your vehicle makes becomes an opportunity to introduce your brand to a new audience. Whether stuck in traffic, parked outside a client’s premises, or driving on a motorway, your vehicle constantly reinforces your brand all year round.
Reach a wider demographic & audience
Unlike localised advertising, vehicle graphics can reach an incredibly diverse and geographically dispersed audience. From urban centres to rural communities, your brand travels wherever your vehicles go, exposing your message to people you might otherwise never reach.
Round-the-clock advertising
Even when your business is closed, and your vehicle is parked, your vehicle graphics continue to advertise your services. This constant, passive exposure ensures your brand is always working for you.
A weatherproof marketing solution
Manufactured in-house with high-grade vinyl and laminates, vehicle graphics are designed to withstand the elements, offering a durable and long-lasting marketing solution. This makes them a cost-effective alternative to short-term advertising campaigns that require constant renewal.
What to consider for maximum impact
Embarking on the journey of vehicle graphics requires careful consideration to ensure your investment yields maximum impact. Strategic design and placement that resonates with your target audience and effectively communicates your brand message is key.
1. Logo placement and messaging
Where your logo is placed, and how your key messages are presented, are crucial. Consider the angles from which your vehicle will most often be viewed and think about whether your contact details and company name will be easily legible.
2. Colour palette and brand alignment
Your vehicle graphics should be an extension of your existing brand identity. Consistency in colour palette, fonts and overall aesthetic is vital in making your vehicle recognisable on the road. A dedicated design team, like the one at Team Valley Printers, can advise on placement and create a design that has maximum impact and is perfectly aligned with your business’s brand guidelines.
We understand the nuances of translating a static logo onto a dynamic, three-dimensional surface.
3. Type of vehicle
The shape and contours of your vehicle significantly influence the design process. A flat-sided van offers a different canvas than a curved van. An experienced design team will take these factors into account, ensuring the graphics flow seamlessly with the vehicle’s form to avoid distortions.
The process of a vehicle graphic installation
Vehicle graphic installation is a meticulous process that demands precision and expertise. Our services, from initial concept to the final application, are handled by signage specialists to ensure a lasting impact.
Firstly, our team will work closely with you to understand your brand, your marketing goals, and your vision. Utilising professional design software, our designers create compelling visual mock-ups, allowing you to visualise exactly how your vehicle will look before a single piece of vinyl is cut.
Once the design is approved, the appropriate high-grade vinyls and laminates are selected. These materials are chosen for their durability, colour vibrancy, and ability to conform to the vehicle’s contours, ensuring a long-lasting and visually stunning finish.
All levels of vehicle graphics, from cut vinyl lettering to full vehicle wraps, are manufactured in-house. This gives us complete control over quality and allows for a quick turnaround, minimising the time your vehicle is off the road.
Before installation, the vehicle undergoes a thorough cleaning process to remove any dirt, dust, or wax. This ensures optimal adhesion of the vinyl. Any existing graphics are also professionally removed at this stage, leaving a clean canvas for the new design.
Our signage specialists then meticulously apply the vinyl, using specialised tools to ensure a bubble-free, crease-free, and perfectly aligned finish. They work with precision around curves, handles, and intricate vehicle features, ensuring a professional appearance that stands the test of time.
Do vehicle graphics require maintenance?
Once your vehicle graphic is installed, a little care and maintenance will ensure its longevity and continued visual appeal.
We recommend:
- Avoiding automatic car washes, as the harsh brushes and high-pressure sprays can damage the vinyl. Hand washing with a soft cloth and mild, non-abrasive soap is recommended.
- Steering clear of petroleum-based solvents or strong degreasers, as these can degrade the vinyl and laminate.
- Cleaning off bird droppings, tree sap and other contaminants as soon as possible to prevent staining or etching.
- Periodically checking your graphics for any signs of lifting or damage. Addressing small issues promptly can prevent them from becoming larger problems.
Vehicle graphics vs. wraps: what’s the difference?
Now that we’ve thoroughly examined the world of vehicle graphics, it’s time to dip our toe into full vehicle wraps and how they differ. First and foremost, vehicle wraps cover a larger portion, and sometimes the entirety, of the vehicle.
Whereas vehicle graphics are an excellent way to stamp your brand’s unique personality and look onto your vehicle, wraps are a means of complete transformation. They are often much more complex and detailed and can be used to convey a greater amount of information, be it contact details, slogans or simply branded artwork.
Thankfully, no matter which option you choose, our team are fully equipped to deliver jaw-dropping results. Whether it’s a seamless logo installation or a complete wrap, we take the same amount of care to ensure the job is done right.
Your brand, amplified on the road
Vehicle graphics offer round-the-clock advertising, reach a vast and diverse audience, and provide a durable, weatherproof marketing solution. From increasing brand awareness to protecting your vehicle, the benefits are clear.
As experts in vehicle graphics across Newcastle and Gateshead, Team Valley Printers offer a comprehensive service that includes a full design service, manufacturing in-house with high-grade vinyl and laminates, and a professional fitting service by our signage specialists. We handle all levels of vehicle graphics, from cut vinyl lettering to full vehicle wraps, ensuring a flawless finish with a lasting impact.
Contact us today to discuss your vision and discover how vehicle graphics can drive your brand’s success on the open road.